In the face of extraordinary challenges in fiscal year 2020, our company kept its focus on our number one goal – “emerging stronger” as a business.
“Levi Strauss & Co. has a 168-year history of surviving — and even thriving — through adversity. The company has weathered wars, economic recessions, natural disasters, and now our second major global pandemic. In every instance, our values have guided our response and, ultimately, these crises became defining moments and made us stronger,” wrote Chip Bergh, president and chief executive officer, in our 2020 Annual Report.
In the report, Chip writes of our focus on the areas making an outsized contribution to our business performance, including leading with our brands, operating with a “direct-to-consumer first” mindset, diversifying our portfolio by driving outsized growth in under-penetrated areas and digitally transforming our business.
“From the start of the pandemic, our teams acted quickly to protect our people, our consumers and our business, all while positioning ourselves to meet the accelerated changes that will shape the next decade,” Chip wrote. “I am incredibly proud of our team, particularly our frontline workers in our factories, distribution centers and stores around the world, who kept our business going despite the significant challenges. The innovation our teams demonstrated gives me confidence we will emerge from this crisis stronger than ever.”
Read Chip’s full letter in our 2020 Annual Report, which also includes insights into our strategies, our brands, our people and how we lead the year with our values.