Karen Riley-Grant

6 Quick Qs With New CMO Karen Riley-Grant

Unzipped Staff
Levi Strauss & Co.
February 23, 2021

Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Meet Karen Riley-Grant, who recently became the company’s new Chief Marketing Officer. Prior to her new role, Karen — who has been with the company for almost 15 years — had been leading our marketing efforts in Asia. She’s also held marketing leadership roles with Signature, Denizen® and Dockers® over her tenure.

What initially attracted you to LS&Co.?

Respect for the brand, alignment with my personal values, its global presence and the development opportunities here.

What does success look like in your job?

It would be an increased demand and love for the Levi’s® brand around the globe. But more importantly, success to me is measured by how we’ll get there: collaborating with my global brand partners as we unite to further elevate the brand; aligning with commercial teams to launch at scale with impact; and empowering our teams as we unlock new ways of working across our markets.

Do you have a favorite personal story about LS&Co. or one of our products?

The most cherished item in my closet is a pair of 501® jeans that I’ve had for more than 25 years. They were passed around among my college roommates — patched, repaired and loved to perfection. If these jeans could talk … oh, the stories they would tell!

What was your first job?

I worked in a surf shop — combining my love of the ocean, the sport and clothes!

What is your secret dream career?

A furniture-designing yoga instructor (I couldn’t choose just one!)

What advice would you give to your younger self?

Slow down, listen more, be patient and never doubt yourself.