2019 Annual Report

2019 Annual Report – Transforming An Icon

Danielle Samaniego, Unzipped Editor
Levi Strauss & Co.
March 4, 2020

We had quite the year in 2019 as a company.

Last week we released our 2019 Annual Report that features a letter from our president and CEO, Chip Bergh, sharing his perspective on the year and the role that our strategies, our brands, our people and our commitment to values played:

After returning to the public markets with our IPO, we continued to execute against our strategies, delivering profitable growth despite a challenging environment and making significant progress toward becoming a leading global lifestyle brand.

Since we laid out a new strategy for growth in 2011, we have transformed our business, further diversifying across channels, categories and geographies, innovating with new technologies and processes and anticipating consumer preferences. From leading products to bold marketing to creative new retail experiences, we are leading in our industry.

Want to know more about all the incredible ways we showed up last year? Read the full report.