cottonized hemp


Levi’s® Wellthread™ x Outerknown: Designed to Make a Difference

Levi Strauss & Co.
September 9, 2019

For the past few seasons, Levi’s® Wellthread™ has partnered with California surf brand Outerknown for stylish collections rooted in sustainability and driven by innovative design. But the brands are truly pushing the sustainable boundary for Fall/Winter 2019 with a collection that is designed for 100% recyclability and that offers a first in design – cottonized hemp in true blue indigo denim.

The new fabric is an evolution of the cottonized hemp first offered in last season’s collection – an innovative fabric that softens the rough fiber of the more sustainable hemp. This collection includes a Trucker jacket and 502™ Taper Fit jean in the new true blue indigo fabric.

“If last season was us figuring out how to get hemp this soft and wearable”, says Paul Dillinger, VP of Product Innovation at Levi’s®, “this season is about really nailing that iconic deep blue Levi’s® indigo in it.”

The latest collection for Fall/Winter 2019, available today, features the fully recyclable Levi’s® Fleece-Lined Trucker jacket with a detachable fleece lining as well as graphic tees made from recycled jeans and cotton scraps, and western shirts made using Water<Less™.

cottonized hemp

Because of the attention to design details like the removeable fleece lining, every piece in the collection is fully recyclable. The graphic tees are also recyclable because they are made from recycled materials. The white T-shirt in the collection is comprised of 25 percent recycled cotton scraps and the blue shirt is 25 percent recycled cotton from old jeans, which gives it that rich blue color without having to incorporate any dye into the process.

What’s more, every piece from the Levi’s® Wellthread collection is sewn in facility that supports our Worker Well-being initiative where LS&Co. partners with vendors and their employees to develop programs and partnerships that give individuals the support and resources they need to be happy and healthy.

Ultimately, the Levi’s® Wellthread™ x Outerknown Fall/Winter 2019 collection is a distillation of the multi-pronged approach necessary to transform fashion. It’s about developing the design skills necessary to compete and win in an uncertain future, and understanding that, since design is a part of the problem, it also must be a driver of the solution.

Shop the new collection now in select stores and online at