The Story Behind Levi’s Stadium

Levi Strauss & Co.
September 8, 2014

Levi’s Stadium — perhaps you’ve heard it’s the most high tech stadium, or that it’s the most sustainable, or maybe you’re a dedicated 49ers fan who’s elated they have a shiny new home. But have you wondered how Levi’s Stadium got its name?

Emily Chang of Bloomberg paid a visit to our headquarters to chat with our president and CEO Chip Bergh to discuss that very topic.

Watch the video to learn more about the deal for naming rights to the San Francisco 49ers’ new stadium:

Image Credit: Matthew Roth via Flickr CC