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Levi Strauss & Co.
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Levi Strauss & Co.

This Privacy Policy was last updated on September 25, 2019.

Levi Strauss & Co. (“LS&Co.” or “we”) is deeply committed to the relationship of trust we have with you. For more than 160 years we have been creating authentic products by leading with our values. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.

As we bridge the shopping experience between the physical and digital worlds, we are happy to serve you in both. This policy describes the information we collect about you when you interact with us in our stores or on our website and mobile app. This policy includes how and why we use your information, who we share the information with, how we use cookies and other tracking technologies, how interest-based advertising affects you, what choices you have regarding your information, and how to contact us.


We collect information when you interact with us at different touchpoints, and that information may include information that can directly or indirectly identify you (your “Personal Information”). For example, this can occur when you make a purchase or return, use our mobile app, browse our site or register for an account, use any of our features or services, use other platforms that connect with our features or services, reach out to customer service for assistance, or meet up with us at one of our local events. As one way of providing you with an optimal experience, we bring this information together with other information we might receive about you from our wholesale partners and other third parties, such as our trusted business partners and social media platforms.

The information we collect may include:


We use your information to:

We may collect your Personal Information from time to time for other purposes and will provide notice and obtain your consent where appropriate.


We may share your information with some of our business partners who help us operate our stores, website, or other services – we consider these our trusted business partners. These partners may change over time, but we are committed to building relationships with third parties that are dedicated to providing you a safe and satisfying experience.

We may share your Personal Information with these categories of trusted business partners:

We may also share Personal Information within our family of brands and with businesses controlling, controlled by, or under common control with LS&Co. globally. If LS&Co. is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your Personal Information in a way that differs materially from this Privacy Policy.

We do not share your Personal Information with third parties for their independent marketing purposes or other uses other than as described in this Privacy Policy.

For uses not disclosed in this Privacy Policy, we will only collect and use your information after providing notice and obtaining your consent.


We permit our trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors or providers of sponsored content) to collect your browsing information and numerical identifiers associated with your browser or device in order to provide ads on our behalf that are tailored to your interests.

Using tracking technologies, discussed in more detail under “Cookies and Other Tracking Technologies” below, these companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences across devices.

Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our website to provide interest-based advertising enable you to opt out of those practices. If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to or We do not operate or control these sites, and are not responsible for the opt-out choices available there. It is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete cookies or use a different computer or browser, you’ll need to renew your opt-out choice.

Another way to opt-out of or control the collection of data for interest-based advertising is to adjust your browser settings as further described in the “Cookies and Other Tracking Technologies” section below.

Please remember, even if you opt out of interest-based advertising on or through these sites and other opt-out sites or services, or by adjusting your browser settings, you may still receive ads from LS&Co., as interest-based ads are only one form of advertising.


Cookies and web beacons are the technology generally driving collection of browsing information. We and our partners place cookies and other tracking technologies on the website and mobile app to create a smooth shopping experience – for example, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites. Most browsers accept cookies automatically, but you can block or delete cookies, to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. You can typically do so through your browser. For instructions, check your browser’s technical information. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.


We want to give you information to help you exercise your options about your information, including how to change or correct your information, and the choice of not receiving marketing emails from us. Here are ways you can control our use of any submitted Personal Information:



Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our website. If you interact with these social media tools through our website – or any other links made available to you – you do so at your option, and your experience on those social media sites will be governed by the privacy and other policies of those sites. The privacy settings you have chosen on those sites will determine the degree to which your information is used, shared or made public.


We do not knowingly collect Personal Information of any user aged 13 or under on our website, mobile app or other platforms. These offerings are intended for users who are 13 years old or older. If a user or their parent or legal guardian believes we have collected any Personal Information of a minor (under the age of 18), please contact us at for removal of that data.


We care about protecting your information, so we employ physical, technical, and administrative safeguards to protect our customers’ Personal Information, including encryption and techniques to reduce the ability to identify an individual in some cases. Since no data transmission over the Internet or other network can be guaranteed to be 100% secure, we cannot and don’t guarantee the security of any information you transmit on or through our website or mobile app. Additionally, when you communicate with customer service via email or chat, we ask that you protect yourself and not share sensitive information via these communication channels.

When you register at our website, you will need to set up a password to access your information on our site. If you want to cancel your password or change it, click on “Sign In” from any page on our website, and you can access, correct or update your choices and settings from within your account. Note that we don’t ask customers to confirm account or credit card details by email – if you receive an email claiming to be from us and asking for this information, don’t respond.


Please be aware that your information described in this policy may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our website, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be governed by the applicable laws in the United States. We comply with laws governing the international transfer of personal information typically through the execution of legally required data protection agreements incorporating, where applicable, standard contractual clauses approved for use by the European Union.


If we modify this Privacy Policy, we will post the revised Privacy Policy with the effective date. We also may post a notice on this website or send an email describing the changes if the policy changes materially. You should check this website regularly to for any recent changes to this Privacy Policy.



LS&Co. does not exchange your Personal Information for money with anyone so that they can license or sell the Personal Information to additional parties.


If you have any questions or concerns about Levi Strauss & Co.’s Privacy Policy, please send an email to or call us Toll-Free at 1-800-872-5384..