Beyond the Label
Embracing activewear, diversity, equity & inclusion with Beyond Yoga: Beyond Yoga, LS&Co.’s performance activewear division, is a brand on a mission: To give everybody — of every size and shape — the luxury-level comfort they deserve from activewear. The brand’s philosophy centers on body positivity, inclusiveness and authentic self-expression.
Beyond Yoga has a strong track record of giving back to its communities, donating over $200,000 last year in products and donations to the Downtown Los Angeles Women’s Center, ACLU, the AAPI Civic Engagement Fund, Marsha P. Johnson Institute, Vital Voices and other organizations. The brand also funds and supports social progress, equity and inclusion, and reproductive rights.
Last year, Beyond Yoga founded its BIPOC Teacher Training Scholarship, a program that aims to increase BIPOC representation in the yoga and wellness community. Beyond Yoga sponsored nearly 40 men and women in attaining their yoga teacher certification and the program will continue through 2022. Additionally, Beyond Yoga took to social media with the #BeyondEnough campaign, which encouraged people to rise above societal pressures and the noise to be a certain size, lose quarantine weight, or live up to other people’s expectations.
Established by women co-founders, 89% of Beyond Yoga’s 89 employees are female. More than 60% of the brand’s employees and 52% of their management identify as Black Indigenous People of Color (BIPOC).