Jason Gowans is an accomplished digital leader with more than 25 years of experience in the industry. Jason joined Levi Strauss & Co. in 2023 as LS&Co.’s first-ever chief digital officer. In this role, Jason is focused on bringing together LS&Co.’s engineering, data, AI and digital product management to spearhead digital efforts both for ecommerce and digital go-to-market.
Prior to LS&Co., Jason spent 10 years at Nordstrom in a variety of marketing, data science and digital roles, serving most recently as senior vice president of digital commerce, leading the growth of Nordstrom’s digital business on Nordstrom.com and NordstromRack.com. Before that, Jason was senior vice president of data science and analytics, leading data science and analytics for the company across all functional areas, including marketing, digital, merchandising and supply chain.
Jason has a proven track record and expertise in streamlining and optimizing digital operations across businesses. Before Nordstrom, Jason held multiple positions building companies using data and insights, including co-founding his own company, which harnessed technology to bring people together in a new and unique way.