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Levi Strauss & Co.
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Dawn Vitale

Chief Merchandising Officer

Dawn Vitale is an accomplished senior merchandising executive, with more than 20 years of global experience in apparel category development and market expansion across wholesale and retail channels. Her passion for creating lasting consumer connections with brands through revenue-driving, strategic initiatives has supported both commercial and brand equity. As chief merchandising officer for the Levi’s® brand, Dawn oversees the global strategies to help drive market share and establish the brand as a denim lifestyle leader.

Prior to joining LS&Co. in 2018, Dawn held leadership positions at PVH, where she served as vice president of Tommy Jeans and head of merchandising for Calvin Klein Jeans in Amsterdam, Netherlands. She has also held a number of strategic merchandising roles at Gap Inc. across its brands and businesses. Dawn received her B.S. in Design & Merchandising from Drexel University in Philadelphia. iconDawn's LinkedIn download icon (downward facing arrow)High-Resolution Photo