Inventing Jeans. Making History.Inventing Jeans. Making History.

Levi Strauss didn’t invent blue jeans to make history. At the time, he was simply doing business and trying to…

Blog Entry - Values - December 15, 2010

Prince William – A Levi’s® Guy?Prince William – A Levi’s® Guy?

To hear him tell it, Prince William is a Levi’s guy. But his new fiancée, Kate Middleton, says that wasn’t…

Blog Entry - Values - November 18, 2010

Pants Without Borders?Pants Without Borders?

Say, you run a business that involves moving goods – clothes, perhaps – from one country to another. And say,…

Blog Entry - Values - November 11, 2010

How to…Make Those 501® Jeans Your OwnHow to…Make Those 501® Jeans Your Own

To really appreciate a pair of Levi’s® 501® Shrink-To-Fit® jeans, you have to make them your own. Because, honestly, no one care wear…

Blog Entry - Sustainability - October 26, 2010

Save It, Kids.Save It, Kids.

When’s the last time you heard a teenager talk about his small business and the people he employed. Perhaps…never? It…

Blog Entry - Values - October 19, 2010

An Award-Winning Levi’s®…Condom?An Award-Winning Levi’s®…Condom?

A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than…

Blog Entry - Values - October 8, 2010

‘Thank You, and Keep it Up’‘Thank You, and Keep it Up’

To Whom It May Benefit To Know: I am writing to you to convey my feelings towards your 514™ X…

Blog Entry - Values - October 6, 2010

Beyond ‘Paper or Plastic’Beyond ‘Paper or Plastic’

I confess: When I go to the grocery store, I sometimes forget my canvas bags. When the clerk asks the…

Blog Entry - Sustainability - September 23, 2010