5 Quick Qs With Our New Chief Digital Officer

Levi Strauss & Co.
February 8, 2023

Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Meet Jason Gowans, our new chief digital officer.

What did you do before joining LS&Co.?  

Prior to joining, I led the digital business for Nordstrom, which accounted for about 40% of the company’s sales.

What attracted you to LS&Co.?

Levi’s is a culture-defining, global, iconic brand with the best years ahead of it, and I’m excited to work with an A+ team.

What does success look like in your job? 

Success to me will be growing the business, growing each other, and growing myself.

Do you have a favorite personal story about LS&Co. or one of our products?

For the longest time, Levi’s had a factory in my hometown of Dundee, Scotland, and many folks from my neighborhood worked there producing jeans!

What is your secret dream career?

Professional athlete, either in track or cycling. More likely a coach these days!