Our Best Moments of the Decade

Levi Strauss & Co.
December 26, 2019

The 2010s can be summed up in one word: progress.

Levi Strauss & Co. looks drastically different than it did at the start of the decade. We debuted a new brand, appointed a new CEO and even added our name to the new 49ers stadium, strengthening our San Francisco roots. We opened an innovation lab to turn our crazy ideas into beloved consumer products and later cried ‘Eureka!’ when we found a way to digitize denim finishing with laser technology. And one of the biggest changes of all happened just this year: we went public!

Some things, however, stayed the same. Sustainability remained at the forefront of our decisions, from releasing a jeans collection that uses significantly less water to open sourcing our water innovation techniques. In 2013, we developed a program to screen chemicals and, five years later, eliminated thousands of them from the supply chain. Most recently, we stepped up our commitment to save as much water as we can, especially in areas where it’s most critical.

And through these changes, we were steadfast in our values. Whether it was establishing a Worker Well-being initiative or speaking out on gun violence in America, we made sure to take care of our people and communities around the world.

Below, check out our highlights of the decade: 

Best of the Decade