Eureka Lab

Fortune Goes Behind the Eureka Innovation Lab

Levi Strauss & Co.
May 22, 2019

With Levi Strauss & Co.’s return to the Fortune 500 list – the first time since 2011 – Fortune made a trip to San Francisco to visit our own Eureka Innovation Lab as part of a spotlight on those who made this year’s list.

As Fortune wrote, the lab “uses lasers, pigments, and ingenuity to keep the jeansmaker technologically fashion-forward.”

Eureka is dedicated to design, research and creative development, and creating advanced denim prototypes. It also served as the birthplace of Project F.L.X., a laser-powered technology that digitizes the design and development of denim finishing. 

Check out Fortune’s spotlight on Eureka and two other Fortune 500 company innovation labs making advances in their respective fields.