The back of a person wearing dark wash Levi's® jeans and no shirt in front of a river

The Definitive Denim Care Guide

Levi Strauss & Co.
April 20, 2018

There’s more than one way to do right by the planet.

Take your jeans, for example. As we gear up for Earth Day this weekend, we offer you these easy steps to take proper care of your denim. Presenting the Definitive Denim Care Guide – advice straight from our denim experts.

  1. Wash Less. Wash once every 10 wears at most to maintain fit and prevent too much “rebound.” Spot a stain? Use a damp cloth or old toothbrush with mild soap to remove them instead of washing them. You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.
  2. Wash Cold. Cold water keeps the color you love. Washing with cold water protects against fading and shrinking. Turn your jeans inside out and avoid harsher soaps to preserve that indigo shade. Cold water also saves energy (and money), making it better for your jeans, your wallet and the environment.
  3. Line Dry. Dryers are the natural enemy of jeans. All that lint is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps avoid possible shrinkage or fabric warping. Turning your jeans inside out (and hanging them in a shady space) prevents fading and avoids soggy pockets.
  4. Look to our Levi’s® Tailor Shops! We’ve all worn that favorite pair until they tear. Touch up your jeans to make them last. Instead of parting with your jeans, repair rips and tears; they’re easily patched or sewn. And if you want expert care, our tailors can alter, hem, repair and customize any Levi’s® product. Look for Tailor Shops in our select stores!

Following these instructions will help denim fit better, look better and last longer. AND it’s better for the environment. Win-win.