The fashion and apparel industry is always changing, and it can be exhausting to keep up with the latest trends in sustainability, innovation, and design. Our bi-weekly “What We’re Reading” column is here to make the task a bit easier with a few of our favorite reads from around the web. In this space you’ll find blogs we love, people we follow, articles we’re sharing and words that inspire us.
This week we’ve compiled a few of our favorite reads on one of our favorite fabrics of all time.
From the history of jeans, to a think piece about denim and art, to denim repair, you’ll find something new to learn about denim from our curated list of articles on the subject:
How Jeans Conquered the World: If you ever wondered how jeans became as iconic as they are, this BBC article does a great job of highlighting the global expansion of jeans into closets everywhere. Plus, you’ll find a great quote from tailor Jacob Davis!
I Didn’t Wash My Jeans for 7 Months – And It’s The Internet’s Fault: What happens when a layperson stumbles upon the endless Reddit threads and Instagrams of some of denim’s most enthusiastic loyalists? A great and informative read about the thriving online denim head community, courtesy of The Daily Dot.
How to Measure Jeans: Over at Denimhunters, there’s an excellent guide for measuring jeans. If you’re anything like us, you’ve surely put on a pair of blues only to find that, despite the familiar size on the tag, the fit isn’t quite … right. Denimhunters gets to the bottom of it with this great deep dive on jean measurement.
A Study in Denim: Of course, we think denim is art, plain and simple. Thankfully, the folks over at the Tate Modern museum agree with us. This article takes a look at some of the most iconic works of modern art featuring — yes — denim. This is a true tour de force of denim and art.
How To: A Simple Guide to DIY Denim Repairs: We keep coming back to this Rawr Denim article because it’s one of the best comprehensive guides out there for fixing denim mishaps fast. Throw our jeans away? Never – especially with this article bookmarked!
Skinny Jeans: The Fashion Trend That Refuses To Die: From the Ramones to the runway, this Guardian article explores the relentlessly successful journey of the skinny jean. Moreover, it’s a surprisingly philosophical and poetic piece about the impact of style and trends.
12 Things You Didn’t Know About Levi’s: After all that deep diving into the world of denim, we had to include this brief, but informative list from Super Compressor. Quiz: Did you know all of these Levi’s facts? Test yourself and find out!
Reddit /r/rawdenim: Last but not least, one of the best ways to brush up on denim—especially all things raw denim—is by keeping tabs on this thread via Reddit. You’ll find constant updates and evolving conversation here, in addition to tips on fading, repairs, and reviews.