As CEO of Dockers®, Santiago Cucci leads the development and implementation of the brand’s strategy and overall operational success. With more than 15 years of experience in the apparel industry, Santiago has a longstanding passion for building and growing successful, consumer brands.
In his role, Santiago is focused on formalizing the direction and vision that will continue to evolve and distinguish the Dockers® brand’s global presence. The Dockers® brand has been the authority in khaki pants since its launch in 1986 in San Francisco. The Dockers® business is a hybrid of wholesale, retail/outlet and ecommerce and is distributed in over 15 countries across Europe, Asia and the Americas. With a California-cool mentality and a focus on both product innovation and sustainability, Dockers® has expanded beyond khakis and into a full lifestyle, casualwear brand.
No stranger to this heritage brand, Santiago has worked on Dockers® since joining LS&Co. in 2013 as the managing director for France, a role that soon transitioned to vice president of Europe South, where he oversaw business performance in France, Spain, Italy and Portugal for both the Levi’s® and Dockers® brands. Most recently, Santiago held the role of senior vice president & managing director in the U.S. for Levi Strauss & Co., focusing on wholesale performance and overseeing the operations of Dockers®, Levi’s®, Signature by Levi Strauss & Co.™, and Denizen®.
Prior to his roles at LS&Co., Santiago served as CEO of manufacturer and retailer Kaporal, which saw a transformation of its wholesale strategy under his leadership. He has also held key leadership positions at Quiksilver and Tommy Hilfiger.
