OMG. It’s Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?…
Blog Entry - Brands - August 8, 2010OMG. It’s Curve ID!
Clothes Dryers: Beware!
The call to action was simple enough – design a new way to air dry your clothes that would eliminate…
Blog Entry - Sustainability - August 3, 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna Austria to underscore the…
Blog Entry - Values - July 21, 2010
“Ready to Work” in Braddock
On any given day, you’ll find me in Braddock, Penn., a small borough in the eastern suburbs of Pittsburgh. If…
Blog Entry - Values - July 13, 2010
Levi, meet Betty. Betty, Levi.
It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White. But this…
Blog Entry - Heritage - July 7, 2010
Not Just a Trademark — But Also a Commitment to Worker Safety
As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters. This…
Blog Entry - Values - June 30, 2010
The Donate Movement Matters
For every single article of clothing donated to Goodwill, consumers have another 30 articles that are ready for donation. How’s…
Blog Entry - Sustainability - June 30, 2010
This Day in (Denim) History
June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day that the…
Blog Entry - Heritage - June 25, 2010
Braddock, PA 15104
When you Google “Braddock, Pennsylvania,” the search results feature terms like “distressed municipality,” “boarded-up storefronts,” and “high unemployment.” Braddock won’t…
Blog Entry - Values - June 24, 2010
Modern Living … For Sale on eBay
They say you can find anything for sale on eBay. How about a healthy, sustainable home? This week, the answer…
Blog Entry - Innovation - June 23, 2010
