How Levi’s® Laundrette Ad Reignited the 501®

On Boxing Day 1985, U.K. television viewers watched as heartthrob Nick Kamen walked into a laundromat, stripped down to his boxers in front of incredulous onlookers and tossed his Levi’s® 501® jeans into a washer. This commercial sent the shrink-to-fit jean skyrocketing in popularity in Europe and has since cemented its place in advertising history. … Continue reading How Levi’s® Laundrette Ad Reignited the 501®