A close up of two people's back pockets. The person on the left has their hands in their back pockets and they wear dark wash Levi's® jeans. The person on the right has their right hand in their right back pocket and they wear light acid wash Levi's® jeans with a silver chain hanging on their left side.

The History of Denim

May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting rivets in men’s work pants for the very first time. Levi Strauss, a Bavarian-born dry goods merchant, came to San Francisco in … Continue reading The History of Denim

Levi Strauss & Co