James Curleigh (JC) joined the company in July 2012 and serves as the Executive Vice President and President of the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands. In this position, he is responsible for managing the strategic direction and execution of the company’s brands. With his team, he is focused on identifying innovative ways to connect with consumers around the world.
JC is passionate about building brands and leading exceptional teams, and he has translated this to a track record of consistently strong results throughout his career. His unwavering commitment to creative design and craftsmanship makes him a strong leader for Levi Strauss & Co.’s brands brand as well as a strong member of the company’s worldwide leadership team.
JC has more than 25 years of experience building and expanding consumer brands around the globe. Prior to joining Levi Strauss & Co., JC served as the President and Chief Executive Officer of Keen Footwear, Inc., a footwear and accessory company. Before Keen, he was president and chief executive officer of Salomon Sports North America, an innovative performance sports company. He also established and led the TaylorMade Adidas golf division in Europe and held various leadership positions in the London office of M&M Mars, a global consumer goods company.
JC holds a Bachelor of Commerce degree from St. Mary’s University in Nova Scotia, Canada.