James ‘JC’ Curleigh joined the company in July 2012 and serves as the Executive Vice President and President of the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™ and Denizen® brands. In this position, he is responsible for managing the strategic direction and execution of the company’s brands. With his team, he is focused on building on the brands’ strong heritage by identifying innovative ways to connect with consumers around the world.
Curleigh is passionate about building brands and leading exceptional teams, and he has translated this to a track record of consistently strong results throughout his career.
His unwavering commitment to creative design and craftsmanship makes him a strong leader for Levi Strauss & Co.’s brands brand as well as a strong member of the company’s worldwide leadership team.
Curleigh has more than 25 years of experience building and expanding consumer brands around the globe. Prior to joining Levi Strauss & Co., Curleigh served as the President and CEO of KEEN Footwear, Inc., a footwear and accessory company. Before KEEN, Curleigh was President and CEO of Salomon Sports North America, an innovative performance sports company. He also established and led the TaylorMade Adidas Golf Division in Europe and held various leadership positions in the London office of M&M Mars, a global consumer goods company.
Curleigh is a triple citizen of the USA, Canada, and the UK. He lives in San Francisco, California with his wife and 3 kids. He holds a Bachelor of Commerce degree from St. Mary’s University in Nova Scotia, Canada and has attended both Harvard & Stanford for executive programs. He has always ‘Lived in Levi’s®!