Tracey Panek

Throwback Thursday: Reflections on Levi! A New Musical

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of… / / / / / / / / /

Best of 2017 – Our Favorite Heritage Moments

We’re highlighting the best of the best of 2017 from across our Unzipped coverage, featuring everything from our… / / / / / / / / / / / / / / / / /

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /

Denim in the Desert—Levi’s® Store Shines in Dubai

The official reopening the Levi’s® store in the Dubai Mall—the world’s largest—called for a special gala. I recently… / / / / / / / / / / / /

From the Archives: Holiday 2017!

Welcome to our Holiday 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / /

Levi’s® For a World War I Army Private

An animated storyteller, chemistry college professor Don Cook would often regale his students with tales of his life,… / / / / / / /

A Year of Change: A Look Back at Levi’s® in 1967

1967 was a game-changer for the Levi’s® brand. So this week we’re looking back at some of our… / / / / / / / / / / /

Building On A Legacy: A Q&A with Levi’s® Design

A concert. An art exhibit. An afternoon stroll through the city. A runway. There is much to be… / / / / / / / / / / / /