Throwback Thursday

Levi’s® At Yosemite: A Bear Of A Tale

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four… / / / / / / /

Levi Strauss & Co. and Corduroy Have a History

At Levi Strauss & Co. we’ve worked with denim for nearly 150 years—blue jeans, jackets and other denim… / / / / / / /

Back in the Saddle: Levi’s® At the Rodeo

Cowboys were among the earliest to wear our waist overalls, the original name for blue jeans, so it’s… / / / / / / / / /

A Look Back at the Women Factory Workers of Levi Strauss & Co.

The history of Levi Strauss & Co. is often told through men. But the contributions of women here… / / / / / / /

A Look Back At The Women of Levi Strauss & Co.

The history of Levi Strauss & Co. and our products is often told through men—founder Levi Strauss who… / / / / / / /

From The Archives – Winter 2018

Welcome to our winter 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / /

HBD, Levi Strauss! Four Quick Facts About Our Founder

This Monday, Feb. 26, is the birthday of our founder, Levi Strauss, who would have turned 189 years… / / / / / / / / /

Throwback Thursday: Reflections on Levi! A New Musical

As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of… / / / / / / / / /

Freeze Frame: Fresh Photo Finds from the LS&Co. Archives

I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images… / / / / / / / / / / /