Throwback Thursday

The Evolution of LS&Co. Retail: 1980s to Present

This year, Levi Strauss & Co. celebrates the 35th anniversary of the first Original Levi’s® Store—a retail shop… / / / / / / /

Levi Strauss & Co.’s Civics History

At Levi Strauss & Co. we encourage active citizenship and eligible voters to get involved in our democracy… / / / / / / /

The History Behind the Levi’s® Ride & Tie

The Levi’s® Ride & Tie is a true Levi’s® original. The sport was invented by Levi Strauss &… / / / / /

Supersized! Levi’s® That Hit the Big Time

Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and… / / / / / / /

Levi’s® Activewear And The World Cup

Mexico is currently riding high off its historic win over Germany in last weekend’s opening game in this… / / / / /

Throwback Thursday: Our Fab Favorites

As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from… / / / / / /

Levi’s® At Yosemite: A Bear Of A Tale

In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four… / / / / / / /

Levi Strauss & Co. and Corduroy Have a History

At Levi Strauss & Co. we’ve worked with denim for nearly 150 years—blue jeans, jackets and other denim… / / / / / / /

Back in the Saddle: Levi’s® At the Rodeo

Cowboys were among the earliest to wear our waist overalls, the original name for blue jeans, so it’s… / / / / / / / / /

A Look Back at the Women Factory Workers of Levi Strauss & Co.

The history of Levi Strauss & Co. is often told through men. But the contributions of women here… / / / / / / /