TBT

Our Top Tops: It’s Game On with Elesco!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / / /

50 Years of Music and Style

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project… / / / / / / / /

Rebels & Rockers: A Look at Metal & Punk Levi’s®

When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement… / / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /

From the Archives: Jordans, Jeans and Other Cool Things

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs… / / / / / / / / / / / /

Kids in Koveralls: An ‘Overall’ Theme in One Family’s History

When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and… / / / / / / / /

Cabin Fever: On the Western Frontier with Levi’s®

With a name like Rogue River, you’d expect this Oregon locale to be site of many a frontier… / / / / / / / / /

Getting to the Bottom of Levi Strauss & Co.’s ‘Top’ Tops

Most people know Levi Strauss & Co. for our blue jeans—the world’s first—or pants like our 505® zippered… / / / / / / / / /

Pockets Full of History

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are… / / / / / / / / / /

Throwback Thursday: Happy 125th, Guarantee Ticket!

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a… / / / / / / /