Levi’s®

From Mom Jean To Wedgie Fit – The Evolution Of An Iconic Trend

We’re recognizing Mother’s Day by celebrating the evolution of the mother of all denim trends: the mom jean.… / / / / / / / / / /

Levi’s® Celebrates #501Day On Sunday in New York

So, how will you 501® this 5/01? Levi’s® is setting up in New York City to capture the… / / / / / /

Throwback Thursday: A Look Back at Levi Strauss & Co.’s Rich Baseball Heritage

Nothing signals the onset of warm weather like baseball. To celebrate America’s favorite pastime and our brand’s long… / / / / / / /

Give Back to Earth, Take Back Those Clothes

Your old could be somebody’s new. This Earth Day, do the planet a favor and keep your used… / / / / / / / / /

The Long “Loved” Romance of Levi’s® Cutoffs

Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent… / / / / / / / /

Skateboarding For Peace of Mind

“Skateboarding saves lives” is something many professional skateboarders have said since the sport was first introduced in the… / / / / /

Go Cheeky for Coachella

The weather is warming up and the stages are getting set for some of the biggest rock shows… / / / / / / / /

We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the… / / / /

A Monster Collaboration

Watching Southern-California based artist Evan Rossell raise a “Stink” at the Levi Strauss & Co. headquarters marked one… / / / /

What Blue Jeans Say About Culture

You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes… / / / / /