Crafting the Look of Live in Levi’s®: Q&A With Levi’s® Global CMO Jennifer Sey

How do you go from competitive gymnast to Chief Marketing Officer of Levi’s®? Just ask Jennifer (Jen) Sey,… / / / / / /

Jean-ius: Denim, The Official Fabric of Silicon Valley

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO… / / / / / / / / / / / /

Denimhunters Editor-In-Chief Thomas Stege Bojer Lives and Dreams in Indigo

First things first: Denimhunters is more than an online magazine about jeans. Some could argue it’s a lifestyle… / / / / /

LS&Co. Gears Up for Pride: Q&A With Grant Barth On Levi’s® and SF Pride Parade

This weekend the Pride Parade is hitting San Francisco streets, and to say we’re excited is an understatement.… / / / / / /

Ode to a Denim Whisperer: Tom Diettrich Helps Customers Find the Perfect Fit

Sometimes, the greatest achievements have the most humble beginnings. We asked Tom Diettrich, owner of Marin County denim… / / / / /

Denim on Etsy: A Community of ‘Upcyclers’ Make the Old New Again

Out with the new and in with the old. Etsy, a marketplace for handmade goods and vintage items, … / / / / / / / / /

“Stop Washing Your Jeans:” LS&Co. CEO Chip Bergh at Brainstorm Green

It’s official: you can stop washing your jeans. And that’s a direct suggestion from Levi Strauss & Co.… / / / /

Art From the Heart: Expert Quilt Collector and Historian Gerald Roy Talks Denim Quilting

Quilting is having a major moment. And denim has an unquestionable place in quilting history. Quilts and Color:… / / / / / /

Throwback Thursday: The Denim Tuxedo is Officially Making a Comeback

The 1950s Levi’s denim tuxedo is the stuff that throwbacks are made of—or is it? Turns out, this… / / /

“Denim is a Living Fabric:” Q&A With Hall of Fade’s Denim Head Keat Chan

Keat Chan isn’t just a denim arbiter, enthusiast, and blogger—he’s a bona fide denim head, who knows the… / / / / /