Levi’s®

Repurposed, Reimagined, Resourceful: The Parachute Trucker

Among the iconic Levi’s® brand products you may have in your closet is the Trucker jacket. It’s a… / / / /

Turf Day

“Watching grass grow” isn’t as boring as you might think. I mean, look at that guy above. He… / / /

Those Oft-Forgotten Pant Parts

When you step into your favorite jeans, there are a lot of things you might consider. How comfy… / / / /

Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame… / / / / /

How to “Wear” Jeans: A Look at Five Great Fades

For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether… / / / / /

When Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our… / / / / / /

Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim… / / / / /

In the Wake of World Water Day

Washing your jeans every two weeks instead of weekly will save 14 liters of water. That’s 59 eight-ounce… / / / /

#Denimheads: We Admire Raw Denim Enthusiasm on Reddit

When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because… / / / / / /

The Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly… / / / / / /