Heritage

Throwback Thursday: Keeping Up Appearances

Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the… / / / / / / / / /

Levi Strauss & Co. Rolls With The Comedy

On Saturday Night Live’s season premiere a few weeks ago, the Levi’s® brand was featured in a spoof… / / / / / / / / / / / / /

Patched & Patterned: A Summer of Levi’s® Love Story

When Doug Hansen made the trek to California from Maryland in 1970, he lamented having missed the Summer… / / / / / / / / /

Building On A Legacy: A Q&A with Levi’s® Design

A concert. An art exhibit. An afternoon stroll through the city. A runway. There is much to be… / / / / / / / / / / / /

Eureka! Levi’s Vintage Clothing® Fall Collection Goes Old West

For this fall’s collection, Levi’s Vintage Clothing® mined deep through our Archives of more than 20,000 rare and… / / / / / / / / / / / / /

Be “Always On” with Dockers®

Are you ready? From landing that first date to nailing that coveted job interview, Dockers® makes sure you’re… / / / / / / /

Meet Viola: Our Oldest Pair of Women’s Levi’s® Jeans

We’re known for creating the world’s first blue jean, patented in 1873, for men. But in the 1930s,… / / / / / / / / / / / / / /

What’s Your Levi’s® Style?

What do your Levi’s® say about you? Were you pulling off the Wedgie fit long before everyone else?… / / / / / / / /