Heritage

The LS&Co. Links to Haight Ashbury’s ‘Hippie Headquarters’

The address 557 Ashbury may not ring a bell for most, but its location and place in counterculture… / / / / / / / / /

‘Love’ + Levi’s®: Tripping Through The New de Young Exhibit

Entranced by the ingenuity emanating out of what was then the hub of creative collectives, Linda Garth decided… / / / / / / /

The Levi’s® Shirt That Saved A Life

In a recent interview, I was asked to share my most remarkable story about a Levi Strauss &… / / / / / /

Levi’s® Vintage Clothing Gets Groovy for “Summer of Love” Collection

It was the height of Haight-Ashbury, a hippie mecca where flower children flourished in the grooviest fashions. Civil… / / / / / /

Blue Jeans Bash in Beautiful Barcelona

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and… / / / / / / / / /

Barn-None: Levi’s® Discovery in Rural Ruins

The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the… / / / / / / / /

Our Top Tops: It’s Game On with Elesco!

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have… / / / / / / / / / /

50 Years of Music and Style

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project… / / / / / / / /

How Levi’s® Put Pants on the Women’s Movement

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed… / / / / / / / / /

Throwback Thursday: Rare Records Revealed

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi  immigrated to… / / / / / / /