Heritage

A Levi’s® Mystery: The Case of the Prized Cutoffs

When radio producer Ben Riskin first came upon a pair of Levi’s® 501® cutoff shorts at a Chicago… / / / / / / / /

ICYMI – Best of Heritage

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / /

Celebrating Black History Month at LS&Co.

In the United States, the month of February is observed as Black History Month to remember and celebrate… / / / / / /

A Mammoth Levi’s® Discovery in the Klondike

Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve… / / / / / / /

Levi’s® in the Spotlight at Hong Kong’s First Denim Festival

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands… / / / / /

From Trash to Treasure: A Historical Surprise

When people ask me what it’s like being the historian for Levi Strauss & Co., I often say… / / / / / / /

The Levi’s® Launchpad: Stars Who Starred for LS&Co.

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of… / / / / / / / /

Happy New Year… Truly, Levi Strauss

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More… / / / / / /

Seasonal Hat Gets The ‘Santa Haas’ Treatment

Customers at the new Levi’s® Store in Times Square will find a few surprises for the holidays. Besides… / / / / /

Our Fab Favorites: Love for the Lot 333 Jean

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss &… / / / / / / /