Denim

Throwback Thursday: Cowboy Cool

Because Levi Strauss & Co. was born in the American West, cowboys were among the earliest wearers of… / / / / / / / / / /

The Streetwear Standard: Americana Evolved

What is it that defines a typical American wardrobe in 2017? While the turnover of fashion and trends… / / / / / / /

The 80-Year Coverup

It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets… / / / / / / / / / / /

Behind ‘The Sasha Project LA’

What Isabell Bogosian saw as work attire, her daughter Sasha saw as a blank canvas for artistic expression.… / / / / /

How Levi’s® is Driving the Comeback of Denim

Trends come and go, but they will never take the place of a classic. And you’d be hard… / / / / / / / / / / / /

Showtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted… / / / / / / / / / / /

Levi’s® + Music – A Short Film

It’s impossible to tell the story of Levi’s® without a chapter in music. The latest segment of The… / / / / / / / / / / /

#501Day: Celebrating 144 Years of Iconic Cool

On May 20, Levi’s® celebrates the anniversary of the day that would forever change the way that people… / / / / / / / / / /

Levi’s® Far-Out Fashions Front & Center at Summer of Love Experience

The deYoung Museum’s new Summer of Love Experience is a must-see retro ride for fashion fans of ‘60s… / / / / / / / /

LS&Co. ‘Top’ Tops: Hair It Is…

This year I’m highlighting some of Levi Strauss & Co.’s top tops, something we’ve been doing for almost… / / / / / / / /