Denim

The Baggy Revival & Levi’s® SilverTab®

The ‘90s are back – or maybe they never left. But one thing’s for sure, the Levi’s® brand… / / / / / /

Introducing Levi’s® Workwear

Levi Strauss & Co. was the original American workwear brand – and now it builds on that legacy… / / / / / /

Project F.L.X.: A Simple Side-By-Side Process Guide

Traditionally, denim finishing – which creates worn, faded design elements on jeans – has been a labor-intensive and… / / / / / / / / /

Sneaker Culture + Levi’s® Jeans = One Hot Pairing

You’ve heard the stories: camp-outs, hours-long lines and frenzies. No, it’s not Black Friday (although that’s not uncommon,… / / / / / / /

HBD, Levi Strauss! Four Quick Facts About Our Founder

This Monday, Feb. 26, is the birthday of our founder, Levi Strauss, who would have turned 189 years… / / / / / / / / /

Seth Ellison On LS&Co. Europe’s Banner Year

The key to Levi Strauss & Co.’s success is both authenticity and unpredictability, says Seth Ellison, LS&Co. executive… / / / / / / / / /

Innovation, 1960s Style: STA-PREST™ Clothing

From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been… / / / / / /

SilverTab® Puts the Baggy Back in ’90s Style

What better way to pull off that dope ’90s look than with a Levi’s® brand original? Resurrected for… / / / / / / /

This Chinese New Year, Take Action in Levi’s®

New year, new you. This Chinese New Year, which starts February 16, the Levi’s® brand is encouraging consumers… / / / / / / / /