Denim

Yosuke Otsubo: From Denim Collector to Levi’s® Aficionado

There are lots of people around the world these days who collect vintage denim. Not so many years… / / / /

Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans

Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow,… / / / / / / /

Those Oft-Forgotten Pant Parts

When you step into your favorite jeans, there are a lot of things you might consider. How comfy… / / / /

Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists

The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame… / / / / /

How to “Wear” Jeans: A Look at Five Great Fades

For serious fade artists, creating the perfect worn jeans look isn’t just a hobby—it’s an art form. Whether… / / / / /

When Denim Was Dangerous

After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our… / / / / / /

Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts

Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim… / / / / /

World Water Day: Let’s Make a Difference, Together

We’re in the midst of a serious drought here in California. So much so that the state has… / / / / / /

#Denimheads: We Admire Raw Denim Enthusiasm on Reddit

When raw denim enthusiasts and denimheads team up on social media, the results can be profound. That’s because… / / / / / /

The Me Decade, in Denim Art

The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly… / / / / / /