Denim

Customers Asked, Karyn Hillman Answered: The Story Behind The Levi’s 501 CT

Great designers must achieve a certain balance. How do you stay true to a brand’s identity—in particular, a… / / / / /

Our Favorite Purr: 12 Adorable Denim-Clad Pets To Get You Excited For Sunday’s Fluffy Fun

At LS&Co.’s San Francisco HQ, there are still a handful of us mourning the 49ers absence in the… / /

Dirty is the New Clean According to GMA

In May 2014, Levi Strauss & Co. CEO Chip Bergh was at Fortune Brainstorm Green talking about ways… / / / / / /

The Competitive World of Denim: Keat Chan Fills Us In On Denim Fade Contests

You might never have thought of wearing jeans as a sport. But a community of denimheads regularly takes… / / / /

Only Two Days Left – Is Your Shopping Done?

The holidays are here—and it’s our favorite season for gifting Levi’s to our denim-obsessed loved ones. From jeans… / / / /

Denim and Embroidery: Stitching the Past to the Present

The word ‘embroidery’ brings back fond memories for all of us. Whether it’s your Great Aunt Margaret’s piano… / / /

How to Get Great Fades Without (Fresh) Water

If you love denim as much as we do, there’s one thing your jeans definitely have: a fair… / / / /

How to Clean your Jeans: Tips from The World’s Leading Denim Conservator

Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives… / / / /

The Evolution of an American Style Staple: The Jean Jacket

What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that… / / / /

10 Must-Follow Twitter Accounts for Denim Lovers

When you’re as head-over-heels for denim as we are here at Unzipped, it’s crucial to stay caught up… / / / /