Archives

Levi Strauss’s Sunken Ship Treasure Resurfaces at Auction

Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry… / / / / /

An Irish TBT Tale Behind A Favorite Pair of 501® Jeans

These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his… / / / / / /

Letters from a Genuine Levi’s® Dudeen

In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid… / / /

HBD, Levi Strauss – A Story of Our Founder’s Character

If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss &… / / / /

Black History Month: Levi’s® & the Legacy of the Berkeley Tigers

Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the… / / / / /

ICYMI – Best of Heritage

As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its… / / / /

Love + Levi’s® – Six Valentine Tales

Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®.… / / / / / /

A Mammoth Levi’s® Discovery in the Klondike

Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve… / / / / / / /

Levi’s® in the Spotlight at Hong Kong’s First Denim Festival

Hong Kong hosted its first-ever denim festival this month. I joined the celebration in Hong Kong where thousands… / / / / /

Happy New Year… Truly, Levi Strauss

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More… / / / / / /