Design

Highlights From Our 2017 Annual Report

Editor’s Note: The following excerpts come from our President and CEO, Chip Bergh, in a letter to shareholders… / / / / / / / / / / / /

The Baggy Revival & Levi’s® SilverTab®

The ‘90s are back – or maybe they never left. But one thing’s for sure, the Levi’s® brand… / / / / / /

Dockers® Brings Fun and Flexibility To Its Spring 2018 Khaki Campaign

Dockers® continues its offbeat, light-hearted approach to showcasing the brand with a new round of ads for the… / / / / / /

Introducing Levi’s® Workwear

Levi Strauss & Co. was the original American workwear brand – and now it builds on that legacy… / / / / / /

Project F.L.X.: A Simple Side-By-Side Process Guide

Traditionally, denim finishing – which creates worn, faded design elements on jeans – has been a labor-intensive and… / / / / / / / / /

Sneaker Culture + Levi’s® Jeans = One Hot Pairing

You’ve heard the stories: camp-outs, hours-long lines and frenzies. No, it’s not Black Friday (although that’s not uncommon,… / / / / / / /

The Denim Dictionary: Everything You Need to Know About Your Levi’s®

Are you familiar with the Levi’s® batwing? How about that tiny little pocket situated inside your big front… / / / /

SilverTab® Puts the Baggy Back in ’90s Style

What better way to pull off that dope ’90s look than with a Levi’s® brand original? Resurrected for… / / / / / / /