Bringing History to Life in the Vault


Levi Strauss & Co.
November 21, 2018

The Vault Museum at Levi’s Plaza unveiled a new look this week – and we’ve got a behind-the-scenes glimpse into the collection of rich history, fascinating artifacts and new interactive displays.

Located in Levi Strauss & Co.’s San Francisco headquarters, the Vault is free and open to the public. It offers a taste of the company Archives, which house a wealth of documents, clothing, photographs, films and other artifacts dating back to the mid-1800s.

But the Archives are far more than boxes of old jeans – they are a living, working, vital part of our business, often visited for inspiration by our designers. The Archives help us build our future by providing insight into our storied past.

Visitors can explore some of that rich history in the newly revamped Vault, with highlights that include:

  • Artifacts like the Freedom-Alls, and a moving closet filled with notable pieces from a pair of jeans worn by Jennifer Lopez to a vest worn by Justin Timberlake in his younger years.
  • Interactive displays to listen to or record favorite Levi’s® stories, watch a video on what goes on in our Archives, and practice your own archivist skills by dating a pair of jeans.

Check out our 360-degree photo tour of the new Vault, and get inspired to plan a visit!