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LS&Co. Gets Vocal About Voting


Will you make your voice heard this November?

The best way to put power behind your opinions is hitting the polls – giving a voice to the issues you care about by using your vote.

Here at Levi Strauss & Co. we’re all about active citizenship, encouraging eligible voters to get involved in our democracy and use their vote for what matters to them.  That’s why we are working to increase voter awareness and turnout on Election Day. We are sending the message to our employees and our fans – get informed, get involved, get registered and get out to vote this fall.

Sadly, only 36.4 percent of eligible voters turned out at the polls in the 2016 mid-term elections, a shocking statistic that we want to help right. To counterbalance this reality, we are partnering with national organizations who are working to ensure that eligible voters can exercise their right to vote on November 6.

The first step toward becoming an informed and active participant in our democracy? Registering to vote! We have teamed up with Rock the Vote to help potential voters check their registration status, register to vote and sign up for Election Day reminders. This nonpartisan, nonprofit organization is dedicated to building the political power of young people by encouraging them to vote, use their voice and campaign for the issues that impact their generation.

Across the U.S., our employees have been volunteering in their communities to register others. Through a partnership with Headcount, a nonpartisan organization that promotes voter registration through the power of music, LS&Co. volunteers have been at concerts and music festivals registering voters. Headcount’s shared passion around activism and music was a natural fit for a company that loves music, and we’re excited to continue our work with them throughout the fall.

Knowing our employees are passionate about activism, we are now broadening the use of their five hours of paid volunteer time a month to include helping with voter registration drives, volunteering for political campaigns and participating in other civic engagement activities.

All of these efforts are geared toward ramping up the number of registered voters before the November mid-term elections. As we see it, voting is a right, a responsibility and a privilege, and too many of us choose not to exercise that right on Election Day—apathy we simply cannot afford.

Interested in getting registered? Select mainline and outlet Levi’s® stores will have more information beginning this Saturday. Or, check out www.rockthevote.org/levis/ to get registered and get active in your community!

Your vote is your voice – use it!