Brands

Nothing But Net – Introducing the Levi’s® NBA Collection


Levi Strauss & Co.
February 9, 2017

Having scored on the field and from the bases, Levi’s® is now going for the net with its newest addition to its sports collections. The Levi’s® NBA Collection gets a jump with five iconic teams — the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers and New York Knicks — with plans to expand to more teams further down the line.

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Inspired by contemporary streetwear, the Levi’s® NBA Collection was designed for the fan looking to express their personal style without sacrificing team spirit. Offering iconic Levi’s® silhouettes with pops of team branding, the new line is anchored by a Trucker Jacket with a basketball-inspired leather patch and the team name embroidered in a vintage chain stitch technique; a classic crewneck with team chenille applique; a nylon Club Coat with team prints; a western shirt with team logo and colors; and a leather Sherpa with a contemporary twist on today’s NBA logos — all available in men’s and women’s styles.

The Levi’s® NBA Collection marks the brand’s third major sports league deal since signing on as the official naming rights sponsor of Levi’s® Stadium in 2013.

With more than 140 years of experience dressing fans around the globe, the Levi’s® brand aims to provide fans with unique choices that bridge the gap between game day and everyday style to showcase their individualism and support their team.

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“With two sports collections under our belt, we were eager to continue growing our portfolio to offer something unique for NBA fans,” said James Curleigh, Levi’s® brand president. “The style of the NBA, whether exhibited through players or fans, is anchored by self-expression. As a brand that has a passion for personal style and individualism, we knew this collection would be the perfect fit.”

The collection is available now on Levi.com and at Levi’s® retail stores, Undefeated, Bosk, RSVP Gallery, Concepts and NBA team retail locations.