Monthly Archives: June 2014

Crafting the Look of Live in Levi’s®: Q&A With Levi’s® Global CMO Jennifer Sey

How do you go from competitive gymnast to Chief Marketing Officer of Levi’s®? Just ask Jennifer (Jen) Sey,… / / / / / /

Are you positive you’re negative? Take the test, take control.

More than 30 years ago — a time when HIV/AIDS was considered a taboo issue — our CEO… / /

Throwback Thursday: Mining for Stories—Four Weeks & One Amazing Tale Later

​As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One… / / /

Jean-ius: Denim, The Official Fabric of Silicon Valley

There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO… / / / / / / / / / / / /

Denimhunters Editor-In-Chief Thomas Stege Bojer Lives and Dreams in Indigo

First things first: Denimhunters is more than an online magazine about jeans. Some could argue it’s a lifestyle… / / / / /

LS&Co. Gears Up for Pride: Q&A With Grant Barth On Levi’s® and SF Pride Parade

This weekend the Pride Parade is hitting San Francisco streets, and to say we’re excited is an understatement.… / / / / / /

Cricket For A Cause: Dockers® Flannels For Heroes

Blue skies over Chelsea, glorious sunshine and the ‘beautiful game’ of cricket playing out to 300 guests in… / / / / /

Throwback Thursday: A Pilgrimage to Buttenheim

If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re… / / /

From James Bond 007 to Dockers: Meet the Fashionable Howard Mutti Mewse

Howard Mutti Mewse is a Senior PR Manager for Dockers® Europe at Levi Strauss & Co.—and his story… / / / / /

Blue Jeans & Blue Lips: Protectors of the Bay Take the Plunge in an Unlikely Swimsuit

When you think of the San Francisco Bay, many images come to mind. The beauty of the water,… / / /