We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Discovered Pair of Levi’s® Reveals Hidden Local History

Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist Temple when something caught her eye. It was a pair of unworn…

Levi’s® Vintage Clothing Taps Into Jamaican Roots for Fall/Winter 2018

Call it classic Americana by way of Jamaican cool. Sometimes the best way to understand American culture is to see it refracted through the lens of an entirely different place…

Project F.L.X. Set to Revolutionize the Customization Experience

When we announced our new denim finishing operating model known as Project F.L.X. (future-led execution), we knew it would be an industry game-changer that ushered the process into the digital…