We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been obsessed with innovating to meet people’s needs. We invented the first blue jean, and we reinvented khaki pants. And we work to build sustainability into everything we do. We are driven by our purpose: to deliver profits through principles to make an outsized impact on the world. We are Levi Strauss & Co.

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All things Levi Strauss & Co. Here, you'll find interviews with our designers, company news and exclusive looks into everything we're excited about.

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Levi’s® Opens Largest-Ever Flagship Store in Times Square

The Levi’s® brand is taking a much bigger bite out of the Big Apple. At 16,902 square feet, Times Square is now home to the world’s largest Levi’s® flagship store,…

Happy 75th Anniversary, Arcuate! 5 Facts About Our Pocket Design

It’s arguably the most recognizable design on denim. Our back pocket stitching on Levi’s® jeans is what we call the Arcuate, a unique Levi’s® identifier that has been used on…

Innovating Since 1853

How does a company dating back to the 1800s stay digitally relevant in the 21st Century? This week, Marc Rosen, EVP and president of Direct-To-Consumer for Levi Strauss & Co.,…