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FEATURED PRESS RELEASE
February 1, 2013
Introducing the Levi’s® 501® in Color: The Levi’s® Brand Celebrates 140 Years of a Cultural Icon
When Levi Strauss partnered with tailor Jacob Davis in 1873 on a patent for riveted pockets on work pants for Western pioneers, they couldn’t have dreamed of its impact on modern culture.  The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20, 1873.  And 140 years...
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