Sep 07 2010
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and tear that changes over time. It doesn’t look old – it looks “lived in.” More personal. More “you.” A few years ago, designers realized that they could get a head start during the finishing process, creating a pair of jeans that already appears worn when you buy it.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. |
You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.