LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 29 2013

Revel in These

The first time I tried on my Levi’s® Revel jeans, I knew something was up. Literally. I was feeling the jean’s liquid shaping technology. It lifts the seat, slims the inner and outer thigh, and flattens the stomach, according to Levi’s® women’s designer Jill Guenza, a member of the team that is the tour de force behind the jeans. How does it work? Denim fabric that stretches in varying degrees holds you in shape where you need support the most.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Sep 23 2010

Mixing Coca-Cola and Absolut

No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.

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Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co.

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Sep 07 2010

It's Time to Ban Sandblasting

One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and tear that changes over time. It doesn’t look old – it looks “lived in.” More personal. More “you.”A few years ago, designers realized that they could get a head start during the finishing process, creating a pair of jeans that already appears worn when you buy it.

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Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co.

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Aug 31 2010

Setting the Record Straight

Whether you read it in a newspaper or get it from someone “in the know,” you never really know if you have the best information unless you get it from the source.Otherwise, it’s like that game, “Telephone,” where one person tells another, who tells another and, in the end, the facts are lost.

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Posted By: Anna Walker, Senior Manager, LS&Co. Government Affairs & Public Policy

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