LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Aug 05 2010

"Woohoo" for Wasabi...and Facebook!

Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?How about Facebook?Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.

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Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist

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Aug 03 2010

Clothes Dryers: Beware!

The call to action was simple enough – design a new way to air dry your clothes that would eliminate the need for a dryer and improve on the basic clothesline.Levi Strauss & Co. called it the Care to Air Design Challenge, and those of us here at Myoo Create spread the word – to the whole world. The only caveat to entering was that design submissions had to be innovative, covetable, effective and sustainable.

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Posted By: Rebecca Petzel, Collaborative Innovation Head, Myoo Create

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