LS&Co. Unzipped
Oct 08 2010
Bullying. Bad – No Matter What.
What was it – five teens committing suicide in the past few weeks as a result of bullying? And those were just the ones that we heard about.These tragedies occurred because the bullies believed their targets – the victims – to be gay. But no matter what you think about a person’s sexual orientation, you have to agree that bullying is bad.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 28 2010
We Get Letters -- And Trading Cards!
Kids are the coolest.
As today’s proof, we’ve got some totally cool, kid-created trading cards sent to us from Mrs. Adam’s second grade class at John Adams Elementary in Torrance, California.
On the front of each trading card: Our founder, Levi Strauss!
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 23 2010
Beyond 'Paper or Plastic'
I confess: When I go to the grocery store, I sometimes forget my canvas bags. When the clerk asks the inevitable question, “Paper or plastic?” I’m stuck – asking myself, which one is better?These days it seems like everyone’s trying to make greener, more environmentally conscious choices.
Posted By: Colleen Kohlsaat, Senior Manager, Environmental Sustainability, Levi Strauss & Co. |
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Sep 23 2010
Mixing Coca-Cola and Absolut
No matter where in the world I travel – and I do my share – if I pick up a bottle of Coca-Cola, I know what I’m getting. It’s the same when I spot that familiar bottle of Absolut in a local market. There’s no mystery about what’s inside.I don’t typically mix Coke and Absolut, but in this case I will. These are two brands that are globally known, highly respected, and unfailingly consistent. And they’ve each reached this pinnacle by a relentless focus on the customer.
Posted By: John Anderson, President and Chief Executive Officer, Levi Strauss & Co. |
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Sep 10 2010
Of Explosions and Hope
The woman had moved to California from Iraq and thought she’d left the explosions behind. Then one ripped through her San Bruno neighborhood last night – killing four people and destroying 38 homes.Of all the stories I scanned about the explosion, this one stuck with me. She left a country that has seen its share of war and upheaval, only to find death and destruction in her quiet, American neighborhood.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 07 2010
It's Time to Ban Sandblasting
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and tear that changes over time. It doesn’t look old – it looks “lived in.” More personal. More “you.”A few years ago, designers realized that they could get a head start during the finishing process, creating a pair of jeans that already appears worn when you buy it.
Posted By: David Love, Chief Supply Chain Officer, Levi Strauss & Co. |
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Aug 31 2010
Setting the Record Straight
Whether you read it in a newspaper or get it from someone “in the know,” you never really know if you have the best information unless you get it from the source.Otherwise, it’s like that game, “Telephone,” where one person tells another, who tells another and, in the end, the facts are lost.
Posted By: Anna Walker, Senior Manager, LS&Co. Government Affairs & Public Policy |
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Aug 27 2010
Most Importantly: Something Blue
Something old, something new, something borrowed and something blue; for Francois Malan of South Africa, only Levi’s® blues would do.Francois wrote a letter to our Consumer Relations team with an urgent request. He was getting married soon – on a beach in Cape Town – and he wanted the most important moment of his life to be in Levi’s® and loafers!
Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist |
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Aug 18 2010
Asia Rising
Imagine yourself being there almost 140 years ago when Levi Strauss invented the world’s first blue jeans. That’s a little how I feel today – excited about being present at the start of something amazing.We’ve just launched a new brand here at Levi Strauss & Co. It’s called dENiZEN™. And I have the pleasure of helping lead it.
Posted By: Terence Tsang, Senior Vice President, dENiZEN™ |
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Aug 16 2010
Well Hung
One of the coolest things about art, is that different people see different things in the same piece. In “Nothing is What it Seems,” Canadian Caleb Hill saw…a way to air dry his clothes.What judges saw in the Levi Strauss & Co. Care to Air Design Challenge was a winner.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
