Levi's® | Levi Strauss & Co.

Aug 12 2010

What Took So Long?

If you tuned in to NPR’s All Things Considered on Thursday, you might’ve thought you were eavesdropping on a sidewalk conversation between two women – about blue jeans.

In this case, the two women happened to be NPR Anchor Michelle Norris and Pulitzer Prize-winning Washington Post fashion writer Robin Ghivan.

“Most women would rather eat their toenails than go shopping for jeans” is how Norris introduced the conversation.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Aug 11 2010

Marketing vs. Sincerity

A few weeks back, the first of the Levi’s® Workshops opened its doors for a two-month run. Focused on the craft of print, it’s located in San Francisco’s Mission District.The workshop has played host to thousands of visitors interested in printmaking. Some come for classes and others wander in and start playing around on classic letterpress machinery. And learning.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Aug 08 2010

OMG. It's Curve ID!

Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.

Posted By: Elizabeth Windust, LS&Co. Communications Intern

Aug 05 2010

"Woohoo" for Wasabi...and Facebook!

Let’s say you’re a mom, desperately trying to locate a hard-to-find pair of Levi’s® jeans. Where do you turn?How about Facebook?Turns out it’s more than just a place where you can find out who won “The Bachelorette” three hours before it airs in your time zone. (What can you do?)For New Jersey mom Susan Zitofsky, it’s also a place to find her son’s prized pants: wasabi-colored 510™ Super Skinny Jeans.

Posted By: Charlie Fields, LS&Co. Consumer Relations Specialist

Jul 29 2010

Levi's® and the Golden Fleece

At first glance, the title of this post reads like a tale from Greek mythology. But that was Jason – of Argonauts fame – and the Golden Fleece. This Golden Fleece is linked to the Levi’s® brand.You see, the image of the Golden Fleece suspended by a ribbon is a Brooks Brothers trademark. And Levi’s® brand and Brooks Brothers have just announced an exclusive collection of jeans, made in the United States.

Posted By: Cory Warren, Editor, LS&Co. Unzipped