LS&Co. Unzipped
Nov 03 2010
New Jeans. Incredible Finishes. Less Water.
Here’s how it all started. A team of us – all designers – went to one of our laundries and told the folks there that we wanted to do the most incredible denim finishing we’d ever done – but we didn’t want to use water.If you’re into blue jeans like I am, you know that’s a tall order.I mean, anyone can create a jean using less water. But the challenge is using innovative techniques to create the finishes customers want…without using a lot of water.We believe we’ve done both.
Posted By: Carl Chiara, Director, Levi's® Brand Concepts & Special Projects |
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Oct 20 2010
Full Frontal. Graphic, Too.
Cool is subjective - in my opinion a cool T is based on brand relevance, it depends on where it comes from and where it’s going. A bad T is a design that exploits current predictable pop culture art / design trends. I think a brand should represent its own original vision.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 17 2010
You Saw It Here First
The new Levi’s® Vintage Clothing store opens its doors in Tokyo this weekend. In case you’re not in the neighborhood – or hemisphere – we’ve got what you want: pictures.If you are in Tokyo, here’s where to go: B-1F. Luce Minami-Aoyama 5-5-4, Minami Aoyama, Minato-ku.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 03 2010
Wash My Jeans? Hardly.
If you hate doing laundry, you may want to limit the bottom half of your wardrobe to blue jeans…and follow Carl Chiara’s credo: The less you wash your jeans, the better your jeans become.Carl – and his laissez faire approach to denim care – was featured in yesterday’s "Tricks of the Trade" column in The Wall Street Journal. (Business news, financial updates and, now, fashion tips. Who knew?)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 01 2010
Wear What Fits. Rock Your Curve!
Let’s just say this – when a woman finds a pair of jeans that fits AND makes her look and feel fabulous, well, it’s nothing short of a fashion miracle.
That being the case – there were miracles galore this last Friday in Bryant Park where around 2,000 women lined up to donate a pair of jeans to Goodwill and receive a personalized fitting for a free pair of Levi’s® Curve ID jeans.
Posted By: Genevieve Sexton |
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Aug 08 2010
OMG. It's Curve ID!
Who knew the first internship of my professional career would land me in an OMG moment in the dressing room?My name is Elizabeth, and I’m a college senior lucky enough to have had the opportunity to work at Levi Strauss & Co. in San Francisco this summer. On day one of the job, my boss, Blake, took me on a field trip to the Levi’s® Store at Union Square. She told me about Levi’s® Curve ID and how 3-D scans of 60,000 women were studied to craft the perfect fit, how You Nguyen is pretty much the most fabulous man on earth, and how the jeans he designed are supposed to fit me perfectly the first time I try them on.
Posted By: Elizabeth Windust, LS&Co. Communications Intern |
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Jul 29 2010
Levi's® and the Golden Fleece
At first glance, the title of this post reads like a tale from Greek mythology. But that was Jason – of Argonauts fame – and the Golden Fleece. This Golden Fleece is linked to the Levi’s® brand.You see, the image of the Golden Fleece suspended by a ribbon is a Brooks Brothers trademark. And Levi’s® brand and Brooks Brothers have just announced an exclusive collection of jeans, made in the United States.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 02 2010
Lee's Levi's®
American Idol’s latest winner, Lee DeWyze, is expected to hit Billboard’s Hot 100 chart today. No matter where his cover of U2’s “Beautiful Day” lands, we can guess what he’ll be wearing when he hears the news: Levi’s® jeans.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
