LS&Co. Unzipped
Mar 01 2011
Buy New...Or Make Do?
How old’s your cell phone? Your home computer? Your car? Your Levi’s® jeans?According to The New York Times, you’re holding on to things longer than in the past.As a company that makes money by selling you new things, how do we feel about that? Actually, we’re okay with it.According to the Times:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 16 2011
Here Comes Our Judge...for GQ's Best New Menswear Designer
Although it was a short visit, last Thursday was a momentous occasion for the Dockers® brand in New York City. I’m talking about, of course, the GQ Best New Menswear Designer in America party held at the ultra-hip Ace Hotel.I was in and out of NYC in 12 hours, but what a great 12 hours it was.
Posted By: Doug Conklyn, Sr. Vice President, Global Design, Dockers® |
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Feb 15 2011
Deconstructing the Ex-Girlfriend
We were backstage at an SXSW concert in Austin -- styling an edgy rock band. As the front man looked at the choices we had, he zeroed in on a pair of girl’s floral-print skinny jeans. He was hooked.That was the moment we both knew we had to make the Ex-Girlfriend jean.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Feb 10 2011
Hooray for Hollywood...and Levi'® Jeans!
If you work for Levi’s® – or even if you don’t –
Posted By: Sheri Timmons, Director, Levi's® Brand Marketing |
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Feb 08 2011
Pas de Denim
In ballet, the term pas de deux means “step of two. In New Orleans, they’re doing a pas de deux – or two – in denim. In Levi’s® jeans, to be precise.And precision is what ballet is all about, right?The work is entitled “The Sweeter End,” performed by The Trey McIntyre Project and the Preservation Hall Jazz Band. It’s for the New Orleans Ballet Association. The costumes are by Andrea Lauer, who also used Levi’s® for “American Idiot,” the Broadway musical.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 03 2011
Levi's® Aces the Test
Just how well do Levi’s® jeans perform? Very well, thank you!But don’t simply take our word for it. Ask the folks at New York Magazine and the Fashion Institute of Technology.The two teamed up at F.I.T.’s new Textile Lab to “stress test” three pairs of blue jeans:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Feb 01 2011
Hand-Crafted Surfing
Danny Hess makes his surfboards the old fashioned way: by hand, one-at-a-time, with wood. It’s his passion.
And a lot of the surfers who borrow one for a test ride end up buying one. That helps Danny keep his passion alive.
He tells his story himself much better than I ever could. In this Dockers® video, you’ll learn how Danny took a chance...and now earns his living…doing something he loves.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 20 2011
Levi's Malaysian Flair
What would the Malaysians do? Well, when it comes to designing a tee, we now know!The Levi’s® Malaysia team recently ran a nationwide contest for their Facebook fans. Participants purchased a tee from the Levi’s® DIY – as in Do It Yourself – Collection and decorated it with their own flair.Once the masterpiece was completed, each contestant simply snapped a picture and uploaded it to our Malaysia Facebook page.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 18 2010
Prince William – A Levi’s® Guy?
To hear him tell it, Prince William is a Levi’s guy.But his new fiancée, Kate Middleton, says that wasn’t the prince’s picture on her wall at Scotland’s University of St. Andrews. It was the Levi’s® guy!In a televised interview that came on the heels of news that he had proposed and Kate Middleton had accepted, the couple covered a number of topics: where he proposed, how her family responded and, of course, how many kids they’re planning, to mention a few.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 09 2010
Spring Forecast: Fresh, Wearable, On Trend
If you passed by 18 Wooster St. in New York last Thursday, you might have caught a glimpse of the future – as envisioned by the Levi’s® brand design team.The brand took over the Levi’s® Photography Workshop for the night to host its spring 2011 press preview. On hand were invited editors, bloggers and stylists – 350 in all – to see first what’ll soon be seen in stores and, of course, on the streets around the world.This wasn’t your father’s fashion preview.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
