LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Oct 11 2011

Plays Well With Others

In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers.Check out the collection from the finalists in this year’s Best New Menswear Designers in America competition … and you’ll see.The competition was in partnership with GQ and the Council of Fashion Designers of America (CFDA). And the collection is now on sale.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Oct 06 2011

More Jeans. Less Water.

I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.

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Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design

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Aug 18 2011

Our Jeans. Your Pictures.

We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Jul 14 2011

I Like Bread & Butter

If you didn't see me among the tens of thousand of people at Bread & Butter in Berlin last week, it's because I wasn't there.But Levi's® and Dockers® were.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Jul 11 2011

Your Two-Wheeled, Urban Commute
Just Got Better

As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.

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Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design

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May 19 2011

The Birth of Blue Jeans

138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans.  We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!

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Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped

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Apr 18 2011

Lights, Camera, Levi's®

If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.What’ll you find there?How about workshops on everything from found footage films and direct animation to stunts and 3D.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Apr 05 2011

Award-Winning Levi's® Water<Less™ Jeans!

If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Mar 29 2011

Dockers® Takes a Cruise with Johnny Loco

Ever heard that old saying about life being a journey, not a destination?Well, Dockers® Europe and Johnny Loco, the Dutch lifestyle designer, have teamed up to make your journey a stylish one.Check out this limited-edition classic cruiser bike with an orange, light-weight steel frame, wide handle bars and leather saddle. It’s ideal for daily urban transportation, and the no-fuss single speed coaster brakes make it easy to handle.

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Mar 23 2011

Levi's® Ex-Girlfriend Jeans: Are They for You?

The Ex-Girlfriend jeans have caught plenty of attention since Levi’s® launched them a few weeks back. Ellen, Stephen Colbert and plenty of bloggers have had their say.
 
The latest review comes from the folks at ABC’s Good Morning America. The, ahem, bottom line? You gotta be confident to wear ‘em — and they’re not for everyone.
 
See for yourself...

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Posted By: Cory Warren, Editor, LS&Co. Unzipped

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