LS&Co. Unzipped
Jan 31 2012
Do Models Eat Pizza?
Do models eat pizza? That’s the question our Denizen™ colleagues asked.And they found the answer while shooting the brand’s Asia-Pacific Spring & Summer 2012 campaign.You’ll find the answer in the video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 27 2012
It's a Pitti
Of the 1,100 exhibitors descending upon Florence earlier this month to show their apparel, it’s a safe bet that only Dockers® brought a bear.In this case, the bear was Bear Grylls. He wasn’t actually at Pitti Uomo in person, but the trade fair provided the perfect opportunity for us to introduce Bear as the face of the current Dockers® global marketing campaign.
Posted By: Howard Mutti-Mewse, Dockers® Europe |
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Jan 12 2012
Inspired?
The inspiration for Levi's® Spring 2012 collection was the small California coastal community of Sea Ranch.Ever been there?Beautiful and somewhat isolated, about a hundred miles north of San Francisco, Sea Ranch is a quiet mixture of ocean spray, native flora and only about 1,300 permanent residents. It's a favorite Bay Area escape-to-nature.So ... what did the Levi's® designers do with this inspiration?
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 06 2012
Haus of Strauss Opens its Doors
to The Black Keys
Next time you see the Grammy-winning rock duo The Black Keys perform, see if they’re wearing their customized Levi’s® Trucker jackets.Our Haus of Strauss recently hosted Ohio’s finest and gave industry execs, DJ’s, and consumers their first-ever listen of the band's new album; El Camino. The duo of Dan Auerbach and Patrick Carney were on hand to talk about their music and share their love of Levi’s®.
Posted By: Greg Sato, Haus of Strauss, Los Angeles |
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Dec 30 2011
Amazon.com Carts Filled with Levi's®
Amazon.com visitors voted with their wallets – and their hearts – this holiday season. And when it came to clothing, Levi’s® jeans were nearest and dearest to both.Amazon.com is the largest e-commerce retailer in the world. Every year, it shares what holiday shoppers at “Earth’s Biggest Selection” purchased and wished for most.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 29 2011
2011: A Good Year for Dockers®
It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 10 2011
Dockers® Steps It Up
If you haven’t taken a look at Dockers® lately, it’s time.The brand just showed off its Spring/Summer 2012 line to fashion editors. We could sing the praises, but we’ll let the editors who attended the New York event do the work for us.Details style editor Eugene Tong: “Dockers® is steppin’ it up. Love the idea of a dress pant that fits like a khaki. The SF khaki is solid and looks like a great men’s staple.”
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 28 2011
Music-Making Moves
This is pretty cool. Japanese electronic engineer and DJ Daito Manabe has found a way to turn body movement into music.To do this, Daito uses electronic sensors and music software that he programmed himself. In this video, he and his friends manipulate and create music simply by moving their bodies and dancing. The music results from each dancer's style and movement, making it unique.The clothes are from the Denizen™ brand, which worked with Daito in Japan to create this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 18 2011
A Blank, Black Canvas
If you use clothing to display your personal attitude and individuality, Levi’s® has just provided a blank, black canvas.That’s the idea behind Levi’s® Monochrome Capsule collection, which focuses on clean simple styles and a dark color palette that includes Black Point, Slam Grey and Petrol Blue. The monochromatic theme is carried out with tone-on-tone stitching, and the zipper, leather patch and metal buttons are all black.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 14 2011
Go Team! Go Levi's® Curve ID!
Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.
Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing |
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2013
