LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Oct 18 2011

A Blank, Black Canvas

If you use clothing to display your personal attitude and individuality, Levi’s® has just provided a blank, black canvas.That’s the idea behind Levi’s® Monochrome Capsule collection, which focuses on clean simple styles and a dark color palette that includes Black Point, Slam Grey and Petrol Blue. The monochromatic theme is carried out with tone-on-tone stitching, and the zipper, leather patch and metal buttons are all black.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Oct 14 2011

Go Team! Go Levi's® Curve ID!

Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.

Read More

Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing

Bookmark and Share

Oct 11 2011

Plays Well With Others

In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers.Check out the collection from the finalists in this year’s Best New Menswear Designers in America competition … and you’ll see.The competition was in partnership with GQ and the Council of Fashion Designers of America (CFDA). And the collection is now on sale.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Oct 06 2011

More Jeans. Less Water.

I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.

Read More

Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design

Bookmark and Share

Aug 18 2011

Our Jeans. Your Pictures.

We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Jul 14 2011

I Like Bread & Butter

If you didn't see me among the tens of thousand of people at Bread & Butter in Berlin last week, it's because I wasn't there.But Levi's® and Dockers® were.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Jul 11 2011

Your Two-Wheeled, Urban Commute
Just Got Better

As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.

Read More

Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design

Bookmark and Share

May 19 2011

The Birth of Blue Jeans

138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans.  We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!

Read More

Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped

Bookmark and Share

Apr 18 2011

Lights, Camera, Levi's®

If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.What’ll you find there?How about workshops on everything from found footage films and direct animation to stunts and 3D.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share

Apr 05 2011

Award-Winning Levi's® Water<Less™ Jeans!

If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.

Read More

Posted By: Cory Warren, Editor, LS&Co. Unzipped

Bookmark and Share