LS&Co. Unzipped
May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.At least, that’s my perspective.
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand |
 |
Apr 19 2012
The Alpha Khaki Backstory
We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.See what he had to say in this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Apr 03 2012
A Fashion Icon
Time magazine has picked its 100 most influential fashion icons, dating back to 1923, when the magazine began. And we're proud to say that our founder, Levi Strauss, has made the cut! Here’s what Time had to say:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Apr 02 2012
Coolest Job in the West?
Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
Mar 30 2012
Mike's Levi's®
We get letters.Working in Consumer Relations, of course, that makes sense. And a recent one made our day.On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
|
Mar 27 2012
The Most Beautiful Beach?
We are in Mexico for the second season of the We Are Explorers campaign. The two Denizen® Explorers for this trip are Peter Xu, a fashion blogger form China, and Nosheen Abbas, a reporter from Pakistan.
Posted By: Lance Diaresco, Denizen® Brand Marketing |
|
Mar 23 2012
Jeans to Flip For
Curtis Romeo is a stylist at the Levi’s® Outlet I manage in St. Augustine, Florida. Earlier this week, he left the store to get a bite to eat and head to the martial arts class he teaches – on his motorcycle.You see where this is heading, right?On his way to class, another vehicle stopped short in front of him, and that led to Curtis flipping over his bike and sliding across the road. His motorcycle landed on top of him.
Posted By: Christopher White, Levi's® Outlet Manager, St. Augustine, Florida |
|
Mar 22 2012
My Dirty Little Habit. And Matt Damon!
Today is Thursday, World Water Day. And today, I’m wearing the same jeans I was wearing Monday. And Tuesday. And Wednesday.And on top of that, I haven’t even washed them.It’s a dirty little habit.Fortunately, I’m joined by my Levi Strauss & Co. colleagues around the world. We’re celebrating the World Water Day by trying something a little different.
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
|
Mar 20 2012
We Are Explorers: In Living Color
Denizen® Explorers Lorena and Nawed were hit by a wave of colorful inspiration. Literally.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
|
2013
