LS&Co. Unzipped
Oct 18 2011
A Blank, Black Canvas
If you use clothing to display your personal attitude and individuality, Levi’s® has just provided a blank, black canvas.That’s the idea behind Levi’s® Monochrome Capsule collection, which focuses on clean simple styles and a dark color palette that includes Black Point, Slam Grey and Petrol Blue. The monochromatic theme is carried out with tone-on-tone stitching, and the zipper, leather patch and metal buttons are all black.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 14 2011
Go Team! Go Levi's® Curve ID!
Levi’s® jeans have long been part of the standard uniform at college campuses around the world. Now, there’s even more of a reason for college women to pull on a pair of Levi’s jeans – Levi’s® Curve ID, with a fit based on shape, not size.And the Levi’s® team is currently taking that message to college campuses across the United States – bringing with them the “Mirror, Mirror … What’s My Curve ID?” studio.
Posted By: Sarah An, Senior Manager, Levi's® Brand Marketing |
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Oct 11 2011
Plays Well With Others
In case there was any doubt, it’s clear that Dockers® clearly plays well with others, particularly renowned designers.Check out the collection from the finalists in this year’s Best New Menswear Designers in America competition … and you’ll see.The competition was in partnership with GQ and the Council of Fashion Designers of America (CFDA). And the collection is now on sale.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 06 2011
More Jeans. Less Water.
I've always believed that businesses not only have the ability to change the world -- they have a duty to do so.It's this belief that has led me through my career. And to Levi's. To change things.Let me give you an example.Last year, we announced the Levi’s® Water<Less™ collection – denim finished in a way that uses significantly less water. Up to 96 percent less for some products.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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Aug 18 2011
Our Jeans. Your Pictures.
We love it when we receive pictures of consumers enjoying our product. We thought we'd share a few.Up top are twin brothers Gabriel, on the left, and Jacob, about to be buckled safely -- and stylishly! -- into their car seats.Below, you see father and son, Charles and Parker, enjoying some quiet bonding time together in their Levi's® jeans and overalls, respectively.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 14 2011
I Like Bread & Butter
If you didn't see me among the tens of thousand of people at Bread & Butter in Berlin last week, it's because I wasn't there.But Levi's® and Dockers® were.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 11 2011
Your Two-Wheeled, Urban Commute
Just Got Better
As a cyclist and a Levi’s® guy, I’m pretty excited about our new Commuter line – clothing designed for the needs of the urban commuter cyclist.We’re launching it this week with the 511™ Commuter Skinny Jean and the Commuter Trucker Jacket. And trust me, this is great stuff.The jeans and jacket were born from innovation and classic American style, just what you’d expect from the Levi’s® brand. And they were designed for people who ride bikes by people who ride bikes.In fact, it was a natural for us.
Posted By: Erik Joule, SVP, Levi's® Global Merchandising & Design |
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May 19 2011
The Birth of Blue Jeans
138 years ago today, our company founder, Levi Strauss, and Reno tailor Jacob Davis received U.S. patent number 139,121 for the process of strengthening men’s work pants with copper rivets. What does this mean?Nothing less than the invention of blue jeans. In fact, we call it the “birthday” of blue jeans. We couldn’t find a cake big enough for everyone, but we did put together our top ten list of fun tidbits for you to nibble on. Enjoy!
Posted By: Mia Rubie, Associate Editor, LS&Co. Unzipped |
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Apr 18 2011
Lights, Camera, Levi's®
If you’re in to movies – making them, not just watching them – make your way to the latest Levi’s® Workshop.On the heels of the Print Workshop in San Francisco and the Photo Workshop in New York, the brand has opened its Film Workshop at the Museum of Contemporary Art in Los Angeles. It’s part of MOCA’s Art in the Streets exhibit.What’ll you find there?How about workshops on everything from found footage films and direct animation to stunts and 3D.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 05 2011
Award-Winning Levi's® Water<Less™ Jeans!
If you’re in the market for a pair of blue jeans, may we suggest some green ones?The folks at Treehugger have just announced their “Best of Green” awards, and in the Fashion and Beauty category, Levi’s® Water<Less™ collection has been named Best Jeans.Here’s what Treehugger said:People take their jeans seriously, so when an innovative way to cut down their environmental impact comes around we get a little excited.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
