LS&Co. Unzipped
May 23 2012
A Woman Who Makes Our Clothes
It takes one motorboat ride and a half-hour walk through the Guatemala highlands to get to my job every morning, but I wouldn’t trade it for anything in the world.My name is Delia Mendoza. I work for Mercado Global, a cutting-edge nonprofit, Fair Trade organization that connects indigenous Guatemalan women like me to sales opportunities in the United States.
Posted By: Delia Mendoza, Mercado Global |
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May 15 2012
And the Beats Go On
Given its San Francisco roots, it’s no surprise that the Dockers® brand should harken back to its West Coast origins for inspiration. That’s certainly the case with the brand’s new Art of Khaki collection.If the mod check shirting looks familiar, it’s likely because you’ve seen an image of Jack Kerouac or Lawrence Ferlinghetti or one of their Beat Generation contemporaries wearing one. (We own no rights, so you’ll have to Google it yourself.)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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May 10 2012
Try It, You'll Like It!
In the ongoing intrastate rivalry between San Francisco and Los Angeles, there’s one category in which compact San Francisco has a definite advantage: bicycling to work.At least, that’s my perspective.
Posted By: Grant Saltarelli, San Francisco Hub Marketing, Levi's® Brand |
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Apr 19 2012
The Alpha Khaki Backstory
We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.See what he had to say in this video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 03 2012
A Fashion Icon
Time magazine has picked its 100 most influential fashion icons, dating back to 1923, when the magazine began. And we're proud to say that our founder, Levi Strauss, has made the cut! Here’s what Time had to say:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Apr 02 2012
Coolest Job in the West?
Editor's note: Cowboys & Indians magazine recently interviewed our own historian, Lynn Downey. Read on -- and click through -- to see what Lynn has to say about her oh-so-cool work.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Mar 30 2012
Mike's Levi's®
We get letters.Working in Consumer Relations, of course, that makes sense. And a recent one made our day.On Christmas Day 1983, Mike MacDonnell got his first pair of Levi's®. That's him, pictured above, reading the jeans label on that Christmas morning.Mike recently wrote that his older stepbrother gave him the jeans, even going so far as to let Mike pick them out at the San Jose, Calif., Miller's Outpost before he wrapped them to put under the tree.
Posted By: Rosie Cayetano, Consumer Relations, Levi Strauss & Co. |
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Mar 27 2012
The Most Beautiful Beach?
We are in Mexico for the second season of the We Are Explorers campaign. The two Denizen® Explorers for this trip are Peter Xu, a fashion blogger form China, and Nosheen Abbas, a reporter from Pakistan.
Posted By: Lance Diaresco, Denizen® Brand Marketing |
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Mar 23 2012
Jeans to Flip For
Curtis Romeo is a stylist at the Levi’s® Outlet I manage in St. Augustine, Florida. Earlier this week, he left the store to get a bite to eat and head to the martial arts class he teaches – on his motorcycle.You see where this is heading, right?On his way to class, another vehicle stopped short in front of him, and that led to Curtis flipping over his bike and sliding across the road. His motorcycle landed on top of him.
Posted By: Christopher White, Levi's® Outlet Manager, St. Augustine, Florida |
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2013
