LS&Co. Unzipped
Jan 16 2013
Give Me Liberty!
Liberty of London is known for, among other things, its floral prints. Levi’s® is known for inventing -- and, then, innovating -- the blue jean. Put the two together and you have a collection that Glamour says could "rock your world."Not bad, eh?
Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped |
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Jan 09 2013
The Groom Wore Blue (Jeans)
As a Levi’s® merchandise coordinator, it’s not often I get to help dress a wedding party, but that’s just what happened to me recently.I was working at Macy’s Oak Court store in Memphis, Tenn., when groom Nick Seccombe and three of his groomsmen approached, looking for wedding wear. They weren’t passing through the Levi’s® section on their way to buy or rent tuxedos. Nick knew exactly what he wanted.
Posted By: Noreen Berney, Levi's® Merchandise Coordinator, Memphis, Tenn. |
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Jan 02 2013
Dress It Up
In London, New York and Tokyo, the Levi’s® brand recently introduced its 2013 Spring & Summer line to fashion editors from around the world.The London press preview took place at the Farmiloe, a beautiful industrialized building in Central London. Artistic, curated vignettes brought each product story to life in a unique way and featured Levi's® Red Tab, Made & Crafted and Levi's® Vintage Clothing collections.No matter what the New Year brings, it’s always nice to have something beautiful to anticipate.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 27 2012
Looking Back, Pt. 2
As we speed toward 2013, it’s hard not to glance at the rearview mirror to see what we’re leaving behind – in our personal lives, professionally and in the world around us.In this post, we take a quick look back at some highlights from Levi Strauss & Co., as captured in the second half of 2012 on LS&Co. Unzipped. (We looked at the first half in our previous post.)
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 26 2012
Looking Back, Pt. 1
Since we survived the much-talked-about “end of the world” on December 21, it seems only right to look back at the year that was. After all, it could’ve been our final one, right? Today, some highlights from LS&Co. Unzipped during the first half of 2012.In January, we called attention to new Dockers® front man Bear Grylls. His personal story of tragedy and triumph is inspiring, to say the least.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 14 2012
"I Didn't Know How Bad My Style Was"
When he left a previous job, a co-worker gave writer Mickey Rapkin a going-away gift -- some new t-shirts. She said, "you can't wear dirty t-shirts anymore."That was the push -- shove? -- that prompted Mickey to finally pay attention to the way he dressed."I didn't know how bad my style was," he admits.Mickey is a guy who has realized that style matters. Dockers® introduces us to six of them in a series of videos, Men of Style.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 16 2012
The Biker, Oil and Leather
Levi’s® Vintage Clothing digs deep into the Levi’s® archives to capture and reproduce iconic garments from bygone eras. For Fall 2012, they're paying tribute to the rebellious spirit and renegade style of the American biker.The era? Think early 1950s, when the term "biker" became associated with a two-wheeled lifestyle. The fashion? White t-shirt, black leather jacket and the 501® jean.As part of its tribute, Levi’s® Vintage Clothing invited artists and illustrators from around the world to customize black leather motorcycle jackets from its seasonal collection.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Nov 13 2012
Commuter's a Global Winner
The 2012 Global Fashion Awards are intended to recognize and reward brilliance in fashion and retail design across the globe. The awards are staged by fashion forecaster WGSN.A new award category this year is the Denim Design Team, and WGSN's description laid out the challenge for the competitors very well:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 30 2012
Message in a Bottle
“Waste is only waste if we waste it.” – will.i.amThat quote from music artist and producer will.i.am says it quite well.Best known for his work with The Black Eyed Peas, will.i.am has joined with The Coca-Cola Company on an initiative to educate consumers about everyday recycling choices. It’s called EKOCYCLE™.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 17 2012
Old Bottles, New Levi's®
Try this on for size.Come January, the Levi’s® brand will introduce a new collection of denim, made partly from post-consumer waste – specifically recycled plastic bottles and food trays.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2013
