LS&Co. Unzipped
Oct 30 2012
Message in a Bottle
“Waste is only waste if we waste it.” – will.i.amThat quote from music artist and producer will.i.am says it quite well.Best known for his work with The Black Eyed Peas, will.i.am has joined with The Coca-Cola Company on an initiative to educate consumers about everyday recycling choices. It’s called EKOCYCLE™.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 17 2012
Old Bottles, New Levi's®
Try this on for size.Come January, the Levi’s® brand will introduce a new collection of denim, made partly from post-consumer waste – specifically recycled plastic bottles and food trays.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Oct 10 2012
What's the Difference?
If the new Levi’s® store in Tokyo’s Shinjuku district looks different from nearby stores, there’s a reason.The simple, refined aesthetic sets the store apart. Natural and materials, including wood, leather and metal, are matched with vintage furniture and lamps. Those aspects, along with the resulting industrial look and feel, reinforces the Levi’s® brand’s commitment to sustainability and craftsmanship.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Sep 25 2012
Skate Dockers®
As a Dockers® menswear designer, it makes sense to me to see how our clothes respond to the real world – even if that world includes a skateboard and some tricks.So I convinced a few friends to join me in putting the Dockers® Alpha Khaki to the test on the streets of San Francisco.The Alpha is a hybrid-sort of design, coupling the best elements of jeans with the more refined characteristics of khaki. What you end up with is a jean’s durability, rugged construction and slim fit – with the slightly more polished effect of a khaki.
Posted By: Auvy Ruelos, Designer, the Dockers® Brand |
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Aug 17 2012
Inspired
It’s always interesting to me to see what inspires fashion designers. Is it a trip to the desert, a mountain trek, or maybe a walk through a forest?For the Fall 2012 collection, the Levi’s® brand took to the coast. The collection, they say, was built on – and inspired by – the ocean, coastal communities and their associated handcrafted traditions.The collection is available now, online and in stores. For a taste of its inspiration, check out this beautiful video.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 14 2012
Our Bootcut Skinny is Different
When you search “bootcut” and “skinny,” you’ll find plenty of options, but the Levi’s® Bootcut Skinny jean is unique. Here’s how Jill Guenza, Levi’s brand Women’s Design, puts it:
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Aug 10 2012
Olympic-Sized Memories
Here’s one thing you may not have thought about while watching the 2012 London Olympics: The range of participants’ clothing sizes.I speak from experience when I tell you that it runs from XXXS to XXXXL.Levi Strauss & Co. was the official outfitter of the 1984 Olympics in Los Angeles. And I was lucky enough to get to work there. That’s right – I was paid to work the Olympics! It was an amazing privilege.
Posted By: Ann Galindo, Levi Strauss & Co. Information Technology |
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Aug 03 2012
This is a Pair of Levi's®.
This is a pair of Levi's®, buttons and rivets and pockets and cuffs, and the thread that holds it together.When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;It's the thread in your seams that's tied to your dreams.It's the sole in your feet that keep the beat;You're gonna be great, you're gonna be great, you're gonna be great;You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jul 12 2012
Peddling the Commuter in Japan
If you’re a cyclist in Japan, odds are you know Cherubim, one of the most respected handmade bicycle brands in that country.It makes sense that when the Levi’s® brand brought its Commuter Series performance wear to Japan, it would turn to Cherubim – and its chief builder, Shin-Ichi Konno, whose father started the company in 1965.Shin-Ichi’s charge? Design the Levi’s® Commuter Concept Bike that embodies the essence of the Levi’s® Commuter Series, namely form, function and cycling. This video captures his approach.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jun 26 2012
Fresh Farm Fashion
A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.But where?On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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2010You know our product – particularly Levi’s® and Dockers® – but we’re betting there’s a lot about Levi Strauss & Co. you don’t know.
