LS&Co. Unzipped
Feb 28 2012
Heartache in the Heartland
Powerful storms that spawned tornadoes ripped through the U.S. heartland today, killing at least nine people.Hard-hit areas include Branson, Mo., where one twister struck the city’s historic downtown, known for its theaters and music venues. This, just days before the start of the Branson's busy tourist season. Both homes and businesses in the area have been damaged.The Levi Strauss Foundation has donated $25,000 in aid to the American Red Cross, and our thoughts go out to everyone affected.
Posted By: Jorge Cino, Levi Strauss Foundation |
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Feb 13 2012
We'll Open the Door for You
Walk past all too many European “High Street” stores -- including our own -- and you’ll find doors wide open. On top of that, you’ll be hit by a blast of air – an air curtain – that separates inside from out.It’s as if the retailer is trying to heat or cool – depending on the season – the great outdoors.That’s not the goal, of course. Such a doorway is simply a retailer’s way of saying, “We’re open for business – please come in!” But it does make you wonder.
Posted By: David Peirsman, Director, Levi's® Brand Presentation, Europe, Middle East and Africa |
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Jan 10 2012
Supporting Pioneers Around the Globe
The Levi's® brand recently chose five pioneers around the globe who've dedicated themselves to making the world better. An admirable goal.The brand then asked for your voice on Facebook to spread the message. As a result, the pioneers' programs were supported and real lives were changed.This video tells the story of their impact -- and yours. Nice work, all around!Band: Air Review
Song: Low Wishes
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 05 2012
Like We Said...
The whole idea behind our Care Tag for Our Planet is to encourage consumers to reduce the environmental impact of caring for their jeans. Our message is wash your clothes less often, wash in cold water, line or air dry, and donate unneeded clothes.A student at the Melbourne School of Design recently did some research on the whole "wash-less" approach. Turns out, it works just fine!Check out what Masters candidate Tulia Jack discovered -- in this video by the University of Melbourne.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Jan 04 2012
Back to Braddock
The Levi’s® brand began a collaboration with Braddock, Pa., in 2010. The brand recently returned to see how things were going. This video does a great job of capturing what’s changed – and what hasn’t – as well as the spirit of the people of Braddock.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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Dec 27 2011
A Better Manager, A Better Person
Does HIV/AIDS training in the workplace make any difference? Just ask Goa Hongli.Goa, pictured immediately below, is a factory manager from China, working in an apparel factory in the tiny African country of Lesotho.
Posted By: Brandee Butler, Levi Strauss Foundation Program Manager, Europe, Middle East and Africa |
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Dec 22 2011
From Minneapolis to Ethiopia
Back in March, to mark World Water Day, the Levi’s® brand partnered with water.org to drive awareness about the world’s water crisis. The goal was to fund sustainable water programs and, in this case, provide some 200 million liters of water to communities in need of reliable water access.On Facebook, the brand developed the Levi’s® WaterTank, which encouraged consumers to take simple steps in support of global water issues in a fun and competitive way.
Posted By: Lindsay Sornberger, Levi's® Brand Marketing |
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Dec 08 2011
A Chance to Share the Holiday Spirit
If you live in the San Francisco Bay Area and are looking for a different way to spread the holiday cheer, consider donating to the Chronicle Season of Sharing Fund, which helps Bay Area families in need during the holiday season. Spending time with our loved ones is one of the special joys of the holiday season.
Posted By: Bob Haas, Levi Strauss & Co. Chairman Emeritus |
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Nov 30 2011
The Courage to Drive Change in China
Thomas Cai’s organization, AIDS Care China, is helping to change the face of the HIV/AIDS response in China.If you take a few minutes to watch the moving video below, you’ll see Thomas forging relationships with doctors, building community leaders in the battle against AIDS and, simply put, getting things done.
Posted By: Babur Rafiq, Vice President, Denizen™ Sourcing and Supply Planning |
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Nov 22 2011
Breaking Down Barriers
Equality comes in all shapes and sizes – sometimes, it may even come in the form of a savings account.19-year-old Imre, pictured above, lives in Hungary with his mother and four younger siblings. He is also a qualified mason and the breadwinner of his family. As a man of Roma descent, however, he faces discrimination when applying for a job or credit.
Posted By: Dorota Gutkowska, General Manager, Eastern Europe Group and Levi Strauss Poland |
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2013
